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OE Certification: The New Mainstream

Original article posted by BodyShopBusiness, see original link here. OE Certification: The New Mainstream There are few people in the collision industry today who would deny the impact of OEM certification over the past five years. Remember, it was only in 2011 when we as an industry officially proclaimed that OEM repair procedures were the standard to be followed by those pursuing a safe and proper repair. OEM certification, if talked about at all, was used to refer to the specialized repair of high-end luxury vehicle makes. It implied the use of exotic repair techniques, working with high-tech materials, and required significant tool and training investments by a select few repairers. The New Mainstream Today, OEM certification has definitely gone mainstream. In fact, in many ways, it actually is the new mainstream. With multiple vehicle…

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OE Certification: The New Mainstream

Original article posted by: BodyShopBusiness: http://www.bodyshopbusiness.com/oe-certification-the-new-mainstream/ OE Certification: The New Mainstream There are few people in the collision industry today who would deny the impact of OEM certification over the past five years. Remember, it was only in 2011 when we as an industry officially proclaimed that OEM repair procedures were the standard to be followed by those pursuing a safe and proper repair. OEM certification, if talked about at all, was used to refer to the specialized repair of high-end luxury vehicle makes. It implied the use of exotic repair techniques, working with high-tech materials, and required significant tool and training investments by a select few repairers. The New Mainstream Today, OEM certification has definitely gone mainstream. In fact, in many ways, it actually is the new mainstream. With multiple vehicle manufacturers active in…


Assured Performance Announces Business Development Summit, August 8-10 at NACE Automechanika in Atlanta, GA

Laguna Hills, CA – Assured Performance, the largest Certified Collision Repair Network in the world announced details today for their 2018 Business Development Summit to be held August 8-10, 2018 at the NACE Automechanika trade show in the Georgia World Congress Center. The content-filled summit will follow a unique format and offer a wide variety of critical information and collaboration. The main focus of the Summit will be on key elements for repair business success and excellence based upon the changing market and business demands. A unique twist to the Summit is the introduction of delegates and conducting issue–driven sessions. Certified Repair Provider “delegates” from all over North America will bring key challenges and topics up for discussion and they will be addressed by the collective group assembled throughout the Summit. Through a series of…


Assured Performance Appoints Jennifer Jarzembowski National Director

Laguna Hills, CA – Assured Performance is proud to announce the appointment of Jennifer Jarzembowski as National Director of Certification Integration and OEM Account Manager. She will reside in and continue to work from Michigan. Jennifer will work with key OEM accounts, as well as their field certification auditor network using the Assured Performance proprietary technology-driven Network Management infrastructure recently announced. Jarzembowski held a 24-year career with Axalta Coatings Systems and was most recently the OEM Aftermarket National Account Manager for their USA OEMs, Aftermarket Collision Programs and regulatory and product management support. Jennifer also had an 8-year career in the navy as a former Russian Linguist and US Naval Petty Officer. She also studied Languages and World Business at Eastern Michigan University. “I am looking forward to this great opportunity to apply my extensive…


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Assured Performance Releases Certified Network Management System

Assured Performance, the country’s largest Certified Collision Repair Network, officially released their state-of-the-art Certified Network Management System to all interested OEM and collision industry stakeholders.  The web-based turnkey system offers end-to-end network management features never before available in one system including tools such as 24/7/365 review and audit of all network members’ proof of compliance, on-demand and consumer awareness marketing, direct communications ability to shops and consumers, optics for demographic and geographic coverage and performance metrics, rebate and incentive administration, push-KPI performance reporting, and much more. The system is fully scalable, turnkey and cloud-based. Their full service approach allows users to have best-in-class optics, control, and hands-on management.  This exclusive network management platform is now available to OEMs, insurers, fleet management entities, MSOs/Consolidators, and others looking for a solution to create and manage their own…


ASSURED PERFORMANCE APPOINTS MASSIE VICE PRESIDENT OF NETWORK MANAGEMENT AND INTEGRATION

Assured Performance Network announces today that Paul Massie has been appointed Vice President Network Management and Integration for Assured Performance.  Following his retirement after a 34-year career with Ford, Massie will be returning to the collision industry to help shepherd the introduction, use, and expansion of Assured Performance’s Certified Network Management systems.   In his new position, he will assist existing and new strategic partners to leverage the turnkey systems and wide assortment of technically advanced network management solutions developed by Assured Performance. Most recently, Massie comes to Assured Performance as Ford’s US Quick Lane Manager where he developed and led efforts to grow the Quick Lane Stand-Alone facility network.  Previously, he was the Powertrain and Collision Product Commodity Team manager where he led efforts to launch a certified/recognized body shop network capable of repairing Ford’s…


Kia Partners with Assured Performance to Launch the Kia Recognized Collision Repair Facility Program and the Kia Recognized WholesaleDealerProgram

October 5, 2017– Laguna Hills, CA –Kia Motors America (KMA) announced today they are entering into a strategic agreement with Assured Performance Network to develop, launch, and manage its Recognized Collision Repair Facility program and the Kia Recognized Wholesale Dealer program.  KMA will be an integral strategic partner, leveraging the joint-effort collision repair facility certification services, infrastructure, and turnkey program offered by Assured Performance’s Certified Collision Repair Program. Assured Performance’s Certified Collision Repair Program allows independent collision repair facilities to meet the qualifications necessary to be recognized by KMA as a collision repair facility of choice for its customers. The Certification program will ensure that Kia owners can choose a Certified collision repair provider that has the proper tools, equipment, training, and facility required to repair their vehicle to OEM specifications while maintaining the vehicle’s…


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Certification: Not Just a Fad

Original article and all content provided from BodyShopBusiness.com, September 26, 2017 Certification: Not Just a Fad According to vehicle manufacturer records, in 2012 there were fewer than 350 body shops claiming OEM certifications in North America. Now, there are 10 times that many OEM-certified collision repair providers. In less than five years since mass-market OEM body shop certification was launched, more than 3,500 collision repair providers are now carrying the official certification of one or more auto manufacturers. More astounding is the fact that these OEM-certified repairers now account for over one-third of all of the collision repair work revenue performed in the country. OEM certification is no longer viewed in the industry as an elitist pay-to-play program or as a perk for just a select few shops that have a special arrangement with their…


Assured Performance Selects Veco Experts as a Preferred Provider

Assured Performance Network announced today that they have entered into a new business services agreement with Vehicle Collision Experts, LLC (VECO Experts). VECO Experts has been designated as a preferred provider of optional in-shop repair quality support services such as technical training lessons for shop personnel, distribution of monthly quality and equipment reports, and regular technical support. VECO Experts currently provides third-party certification compliance inspections for Assured Performance in select markets across the country. These additional services are optional for Certified Repair Providers. VECO Experts provides an array of business services including: collision repair management, quality, culture, technical repair instruction, equipment examinations, and shop inspection services. The selection of VECO Experts offers additional technical expertise to Assured Performance’s overall program benefits to their Certified Repair Providers. “It’s a perfect fit” said Mark Olson, CEO of VECO…


Assured Performance Introduces eLOBBY, Consumer-Direct Multi-Media Delivery System

LAGUNA HILLS, CA – Assured Performance, North America’s largest Certified Collision Repair Network, has entered into an agreement with Advantego Technologies Inc. of Irvine, CA to deliver a new, cutting-edge technology called “eLOBBY.” eLOBBY is a proprietary and exclusive internet-based multi-media delivery system that electronically displays shop-specific commercial messaging, official Certification signage, and Automaker-branded consumer education videos directly to consumers. eLOBBY will allow shops to deliver highly credible “OEM Certified Repair Provider” messaging, select signage, and shop-specific advertising to consumers as they arrive to a shop’s lobby. Advantego and Assured Performance developed eLOBBY to help shops reinforce their branding and leverage their OEM certifications to build consumer trust. The eLOBBY system is easily customizable and delivers multimedia content via TV monitors, counter displays, and/or digital picture frames to enhance customer’s on-site experience. “eLOBBY is like…


Assured Performance Names Advantego Technologies to Offer eLISTINGS Web-Marketing Services to Certified Network

LAGUNA HILLS, CA –Assured Performance today announced they have entered into an agreement with Advantego Technologies, Inc., of Irvine, CA to offer another critical marketing service to their Certified Collision Care Provider Network called “eLISTINGS”. Through this web listing service, the Certified Repair Providers information is automatically pushed to over 70 different directories and search engines, ensuring consistent information and better search engine rankings (rich and compelling content shown to receive up to 416% more listing views than normal listings). The new eLISTINGS service includes fixing inaccurate business listings, adding rich shop-specific content, automatically displaying the Shops’ unique OEM certification badges when customers see their listings which improves consumer confidence, and it tracks customer ratings and reviews. The service also continuously maintains the listings to ensure the information remains accurate and up-to-date. Advantego will work…


Assured Performance Announces the Launch of OEM Certification 2.0: The CRP Model

Laguna Hills, CA – Assured Performance Network, North America’s largest Certified Collision Repair Network, announced the official launch of a major initiative referred to as “OEM Certification 2.0 – The CRP Model.” The various elements of OEM Certification 2.0 are designed to address many of the challenges and needs of the industry as we reach the next frontier in automotive technology and collision repair.  The foundation of the OEM Certification 2.0 is the CRP Model which addresses multiple critical elements including the customer referral from the auto manufacturer, the repair quality output, and business performance. Numerous elements of OEM Certification 2.0 are immediately available to all Assured Performance Certified Collision Care network members included as a benefit and part of their certification fees. Assured Performance and their OEM partners are launching a series of consumer awareness initiatives…


Assured Performance Announces 2017 OEM Certified Collision Care Provider Conference

Laguna Hills, CA- Assured Performance, the largest Certified Collision Repair Network in the world, announced today that registration is open for their 2017 OEM Certified Collision Care Provider Conference, October 4-7, 2017 to be held in Phoenix, AZ. This year’s conference theme is titled; “OEM Certification 2.0: Reaching the Next Frontier.” Assured Performance along with their strategic partners, FCA, Ford, Nissan, Hyundai, Enterprise, and others to host a content-filled conference. The content will focus on the introduction of a variety of new IT solutions, business and marketing tools, and other program designed to assist the OEM Certified Collision Care Providers to continuously improve their businesses’ overall operational performance and achieve exceptional results. Early registration is strongly advised as last year’s conference sold out in less than 2 weeks. Registration is available at http://www.assuredperformance.net/conference. A discounted…


Certified Collision Care Clinics 2017

  Assured Performance Introduces Education Series Illustrating Certified Collision Care Business Operating Model February 24, 2017 – LAGUNA HILLS, CA – Assured Performance, the largest Certified Collision Repair Network in the world, announced today they are introducing a series of educational clinics across the United States to instruct Certified shops on the intricacies of their business model referred to as the Certified Collision Care Business Operating Model. The series will be initially delivered in 4-hour clinics entitled: “20/20 Vision -The Operating Model for a Certified Collision Care Provider”. ​During each clinic, attendees will be exposed to the critical elements and business practices that represent a major paradigm shift in business performance and best practices beyond those of traditional body shops​. Attendees will learn​ to​: Increase the value of the collision repair business exponentially using Certification…


Assured Performance Appoints Mark Engelsdorfer Vice President of Strategic Partnerships

Laguna Hills, CA – Assured Performance is proud to announce the appointment of Mr. Mark Engelsdorfer as Vice President of Strategic Partnerships. Mark will assume responsibility for key OEM relationships and key strategic initiatives. Engelsdorfer is a former executive of FCA retiring in 2015 after a 34-year career. During his tenure at FCA/Chrysler, Mark held many key positions including: Director – Northeast Business Center, Director – FCA/Chrysler Academy, Director – Market Representation and Business Analytics, and most recently before his retirement, Director of the Mopar Collision Portfolio. Mark will be applying his extensive knowledge and experience to help drive the joint-effort OEM certification program and other major initiatives planned for the future. “I am looking forward to this great opportunity to apply my OEM knowledge and experience to the outstanding foundation Assured Performance has established,”…


Ronald Doerr, Appointed Chairman of the Assured Performance Board of Directors

Laguna Hills, CA – Assured Performance announced today the appointment of Mr. Ronald Doerr as Chairman of the Assured Performance Collision Care Board of Directors. Assured Performance Collision Care, Inc. is a non-profit, consumer advocacy organization that was created to provide a joint-effort platform for OEM Certification of body shops. The Board is made up numerous Automakers participating in the joint-effort initiative including Ford, FCA, Nissan, Hyundai, and others. Doerr is a well-known industry leader with nearly 40 years’ automotive industry experience. Ronald joined Assured Performance as Senior Vice President of Strategic Initiatives, and Vice Chairman two years ago after retiring from a 30+ year career with General Motors. Doerr has also served on several industry advisory councils and boards including I-CAR, and the OEM Roundtable. Doerr played a significant leadership role in various initiatives…


FCA’s KPIs for Certified shops include: repair information lookup, pre- and post-scans

 Original article by John Huetter, Repairer Driven News FCA continues to open its collision repair certification program to new applicants, but at some point, saturation will occur in particular markets. When that occurs, the OEM will examine replacing poor-performing shops with better ones, FCA senior collision manager Bryan Wayne said. He said FCA would judge shops using familiar key performance indicators like cycle time, cost and customer satisfaction — but also by quality-control metrics. Besides instances in which customers return the cars for issues — something that FCA knows to affect its own brand loyalty — the OEM will track whether the shop accessed repair procedures and the presence of pre- and post-scans on the vehicle estimate, Wayne said last week. “We know when they’ve accessed it,” Wayne said of repair procedures, and the estimate…


Assured Performance Launches Capability Assessment Evaluation and Planning Tool as a Bridge to OEM Certification

Laguna Hills, CA – Assured Performance Network, the country’s largest Certified Collision Repair Network, announced the North American launch of their exclusive Capabilities Assessment Evaluation and Planning Tool to the collision repair industry. Now, body shops are able to use a self-administered online program to perform a confidential, in depth evaluation of their business, and create a Business Improvement Plan (BIP) based upon deficiencies, action item to-do lists, budgets, and timelines. The Capability Assessment Tool allows shops to see exactly how they stack up against the listing of OEM Certification requirements and standards, as well as how they compare with our proprietary list of industry top best practices. Assured Performance created the online service to assist body shops that want to develop and chart an improvement plan to achieve the requirements for OEM Certification in…


Certified Collision Care and TenPoint Complete Announce Advanced and Customized CSI Services for OEM Certified Collision Care Providers

Hamilton, Ontario – Certified Collision Care, the Canadian division of Assured Performance Network, North America’s largest OEM Certified Collision Repair Network, announced today they have entered into an agreement with TenPoint Complete to provide special services and pricing to their Certified Repair Provider network. Through this alliance, Certified Collision Care shops will be able to track their CSI performance and access, measure and manage all aspects of their collision repair business through a newly developed KPI feature. The newly developed services delivered by TenPoint Complete also features custom dashboards and electronic and phone-based CSI surveying. This exclusive tool-set will provide Collision Care Providers with an advanced approach to CSI that is also cost effective. “Our alliance with Assured Performance’s Certified Collision Care demonstrates a collaborative effort that provides services to multiple stakeholders – including repairers,…


Collision Industry Conference Hosts Body Shop Certification Panel

Collision Industry Conference Hosts Body Shop Certification Panel (Left to right) Mark Allen of Audi, Clint Marlow of Allstate and Scott Biggs of Assured Performance participate in the certification panel. Certification is taking off like wildfire as more and more automakers are taking more of a stake in how their vehicles are repaired once out of the factory. They want to protect their brand by ensuring that their highly sophisticated vehicles are repaired back to their own specifications. The panelists consisted of: David Parzen, senior technical project manager for NSF; Scott Biggs, CEO of Assured Performance; Mark Allen, manager of collision and equipment for Audi; John Eck, manager, wholesale channel for GM; and Clint Marlow, senior manager, claims strategy for Allstate. Moderator Lou DiLisio started off by asking whether OE certification was good or bad…


Shop Certification At 2016 NACE/CARS

Assured Performance CEO/President Scott Biggs, at NACE/CARS 2016, explaining why shop certification programs are meeting a demand, which is to raise the quality of collision repair services. August 11, 2016 – Assured Performance covered one of the hottest topics in the world of collision repair, shop certification, at the 2016 NACE/CARS Conference in Anaheim California. Assured Performance representatives shared the microphone to discuss the latest shop certification program developments. Shop owners and managers from businesses already involved in a shop certification process, and those getting ready to do so, shared insight and information regarding the best tools and ways to achieve their goals. Assured Performance Founder and President Scott Biggs discussed the recent Canadian launch of the Assured Performance program. Biggs shared some very interesting data and statistics, including the fact that 35% of collision…


Assured Performance Network’s new Certified Collision Care program will provide many benefits.

Certified Once, Recognized by Many OEM (original equipment manufacturer) certification is a growing trend in the collision repair industry, and in Canada, programs are just starting to develop. Given the complexity of the collision repair business, any program that simplifies the certification process and unifies industry stakeholders is a good thing. This is why the time is right for a new national program. Leanne Jefferies, vice president, Canadian Operations at Assured Performance Network, has just launched the “Certified Collision Care” program in Canada. The program has a long history of success with the company’s U.S.- based parent company. Assured Performance Network has certified over 2,000 collision repair facilities in the U.S. and had that certification recognized by U.S. OEMs. Certification is given only to repairers that meet or exceed OEM standards for tools, equipment, training, and…


Assured Performance Appoints Bob Keith Senior Director of Compliance and Education

ASSURED PERFORMANCE APPOINTS BOB KEITH SENIOR DIRECTOR OF COMPLIANCE AND EDUCATION LAGUNA HILLS, CA – Assured Performance is proud to announce the appointment of Mr. Bob Keith as Senior Director of Compliance & Education.  Keith will assume responsibility for managing the network of over 300 shop inspector auditors across North America.  His role will also oversee education and business improvement initiatives for the Assured Performance Network of over 2,800 Certified Repair Providers. Keith is a well-known industry leader with nearly 40 years’ experience.  In the late 70’s, Keith became a body shop owner-operator when he and his partner formed Silver Hammer Body Co.  Today the partners own four CARSTAR franchises in Nebraska and Kansas. Keith served on the I-CAR International Board of Directors filling many roles between 2007 – 2016 including Chairman of the Board in…


Assured Performance OEM Certification Symposium Set for August 10-11, with NACE in Anaheim, CA

Laguna Hills, CA – Assured Performance, the largest OEM Certified collision repair network in the world announced details today for the OEM Certification Symposium held in conjunction with the NACE expo, August 10-11, 2016.  Assured Performance and Automakers including: Ford, Nissan, Fiat-Chrysler Automobiles, Hyundai and others have joined together to host a content-filled symposium for Certified repair providers, interested repairers and invited guests. Through panel discussions, presentations by the OEMs and instructional seminars, attendees will have the opportunity to gain insight into industry trends and Automaker strategies; while learning how to maximize the value of their OEM Certification credentials and turbo-charge their business by capitalizing on the industry-changing dimension. The symposium will expose attendees to an in-depth, hands-on review of special certification-based marketing and sales programs that are solely available through OEM Certification programs.  They…


Assured Performance to partner with Nissan North America in Relaunching the Nissan GT-R Certified Collision Repair Program

Assured Performance to partner with Nissan North America in Relaunching the Nissan GT-R Certified Collision Repair Program June 13th, 2016 – Laguna Hills, CA –Assured Performance announced today they are entering into an exclusive strategic agreement with Nissan North America to relaunch and manage their GT-R Certified Collision Repair Program. The new GT-R Certification program allows dealers and independent collision repair facilities that meet the necessary qualifications, to be Certified by Nissan North America as a collision repair facility of choice for its vehicle owners. The program allows GT-R vehicle owners the option to choose a Certified collision repair provider, that has the proper tools, equipment, training, and facility required to repair their vehicle to OEM specifications and ensure the vehicle’s fit, finish, durability, functionality, value, and safety are preserved. This is particularly important based…


Assured Performance Launches Mobile Inspection Audit App to Enhance 5-Step Certification Validation Process

Laguna Hills, CA – Assured Performance Network, the country’s largest OEM Certified Collision Repair Network, announced major enhancements to their 5-Step Certification Validation Process, in concert with the launch of a proprietary mobile App, for use by hundreds of their onsite Inspectors. The Assured Performance Certification “proof of compliance” is completely transparent, employs numerous checks and balances, and follows ISO and GAAP compliant steps; unlike programs that rely on subjective verifications and manually checking a box. Assured Performance onsite Inspectors will use a patent pending Smart App to optimize consistency, efficiency, and an additional layer of integrity. Assured Performance is recognized as having the most stringent and comprehensive business requirements for official OEM Certification. To become Certified, shops must provide proof of compliance, then pass an onsite audit, and several comprehensive internal reviews. To electronically…


Assured Performance Co-Op Announces 2016 Board of Directors

Laguna Hills, CA – Assured Performance, the largest network of Certified body shops in the world, announced today their 2016 Board of Directors for their Co-Op entity. In accordance with their bylaws, the Co-Op Board of Directors is represented exclusively by body shop owners on behalf of over 3,000 collision repair businesses across the entire U.S that are official Co-Op members. The Board includes the following industry notables: Brett Bailey, A&B CARSTAR – Midwest Region Kathy Mello, TGIF Body Shop, Inc. – Northern California Region Luis Alonso, Pan American Collision Center – Southern California Region Dusty Womble, Roger Beasley Collision – South Central Region Ron Reichen, Precision Body & Paint, Northwest Region Matt Parker, Parker Auto Body – South East Region Dave Rush, D&M Auto Body – North East Region Paul Van Aken, Paul’s Quality…


Assured Performance Introduces 5-Star Business Performance Program

Laguna Hills, CA – Assured Performance Network, the collision industry’s leading body shop Certification organization, announced today the official launch of their 5-Star Business Performance Program. The 5-Star Business Performance Program helps body shops to improve their business capabilities aimed at exceeding the industry’s highest levels of performance and attainment of their personal success goals. The 5-Star Program provides shops with an in-depth business analysis resulting in a confidential self-assessing rating and ranking. Then, the shops get a business improvement action plan, expert coaching, and ongoing KPI monitoring. Upon enrollment in the optional program, shops go through a performance analysis determining areas of weaknesses and opportunities for improvement including: production management, marketing, sales, customer service, financial management, HR management, and technical proficiency. Shops receive in-depth improvement plans, access a KPI dashboard with alerts when performance…


Assured Performance Launches Accident & Collision Care Smartphone App

Laguna Hills, CA – Assured Performance Network, the country’s largest Certified Collision Repair Network, announced the official launch of their consumer-facing smart phone App – Accident & Collision Care. The Assured Performance consumer-facing smart app instructs vehicle drivers to properly document the details of an accident including: photos, other driver’s information, a comprehensive accident description and all the critical information needed to create a complete detailed accident report. Consumers may also select a Certified Collision Repair Provider of their choice, set an appointment and send the entire report to the shop or any other interested parties. The free consumer smart phone App is now available on Apple App Store and Android Google Play. What makes this app unique and a game-changer is its ability to automatically set an appointment with an OEM Certified-Recognized Collision Repair…


Assured Performance Launches Data Management Services for Certified Repair Providers

  Laguna Hills, CA – Assured Performance Network, the country’s largest Certified Collision Repair Network, announced today the official launch of their suite of data safeguard and management services exclusively for their Certified shops.  This unique data service creates and maintains a cloud data storage account for each of their Certified shops much like a safety deposit box at a bank. Now, the shop truly owns their own data and determines how it can be utilized. Assured Performance is empowering their Certified shops by providing three services working in tandem: dataSAFETM, dataMANAGERTM, and dataIQTM. Through the use of the data toolset, the shop’s data is safeguarded and managed exclusively by the shop; not a third party. The data toolset provides Certified shops with various data management benefits including shop performance analysis, KPI reporting, and proof-of-purchase…